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According to a market report recently released by Persistence Market Research, the global outdoor LED display screen fixed market size will reach US$15.7 billion by 2021.
Asia-Pacific market-leading industry development
The report is entitled “Global Market Study on Outdoor Led Displays: Asia Pacific to Witness Highest Growth by 2021 in Installed As Well As Rental Market”, which highlights the contribution of the Asia-Pacific market to the global LED display industry.
The global outdoor led display screen fixed installation market will reach USD 15.7 billion in 2021
The report is aimed at the outdoor LED display screen fixed installation and rental markets, including LED billboards, LED mobile displays, LED TV walls, LED traffic signal screens, and other LED matrix displays. The report said that the global outdoor LED display screen market is expected to grow from US$6.477 billion at the end of 2015 to US$15.7 billion in 2021, with a compound annual growth rate of 15.9%.
LED advertising display growth is higher than the entire fixed market
In addition, at the end of 2021, the LED billboard segment is expected to occupy approximately 46% of the global outdoor LED display screen market share, with a compound annual growth rate of 16.7% (2015-2021), which is higher than 15.9% of the entire fixed market. Among them, the North American market will occupy 31.6% of the market share.
The growth rate of the fixed installation market is improving, and enterprise development welcomes new opportunities.
At present, the LED display screen market has great potential. According to relevant data, from 2015 to 2018, the domestic outdoor LED display screen fixed mounting market will grow at an annual rate of 8.72%.
The growth rate of the fixed packaging market is improving, and enterprises are seizing new opportunities for development. Actively develop new products and carry emerging technologies. Better interact with users, enhance user experience, etc., while constantly opening up new markets.
The small pitch of 3d outdoor advertising led display screen
In the LED display market in the digital era, small-pitch 3d outdoor advertising led display screens are undoubtedly the focus of attention. Taking the rise of small-pitch LEDs as an opportunity to actively enter the outdoor large-screen display market; it has become an important strategic layout for LED display companies.
With the continuous development and maturity of small-pitch technology and technology, outdoor fixed LED display products have been continuously small-pitch from P20, P16, P10, P8. HTJ Technology continues to make efforts in the LED fixing market, and innovatively develops a new series of outdoor fixing. The point spacing covers 3.9-6.9, and the full series design can meet the universal application requirements on different occasions.
The new outdoor LED display screen fixed series with its clear resolution, higher refresh rate, and better color reproduction can meet more high-end display needs, combined with emerging technologies to better creative display; enhance interaction and strengthen the user experience. At the same time, a large number of emerging markets are constantly being explored, such as gas station billboards, electronic bulletin boards, bus stops, community information broadcasts, automobile 4S stores, and other market segments that could not be used for small spacing, can now be widely used.
Taking bus stations as an example, with the development of smart cities, bus stop signs are also expected to gradually enter the smart era. At that time, the LED display screen will be combined with the bus system to form a powerful electronic bus platform. The public transportation intelligent dispatching system can record the running time, location, and distance between the front and rear vehicles at any time, and can view the number of people in the vehicle through the video system, so that appropriate adjustment can be made when necessary to make the vehicle operation more reasonable.
Graphical outdoor media new weather
With the rapid advancement of science and technology, urban outdoor advertising is developing towards diversification. The outdoor media industry is evolving rapidly, and the traditional forms of advertising have undergone significant changes. We look forward to more intelligent, highly targeted, and measurable advertising campaigns to enrich our lives.
A public service advertisement created by the famous Brazilian drug chain Droga Raia. Through the spray equipment installed in the advertising box and clever visual design, let the steam spray out like a sneeze. Warmly remind people that “the flu is in the air, protect yourself”.
New York-based ImmersiveLabs startup installed a software and webcam device on its digital billboard. Through face recognition technology, the billboard can recognize the viewer’s physical features, the duration of watching advertisements, and other information.
According to the analysis of consumer demand, according to the percentage of matches, the highest matching ads are played.
The billboard designed by Tom Wiscombe, according to the description of his scheme, will be a vertical 3D billboard. It can be used to play advertisements through high-pixel LED technology, theater-style lighting, and professional audio and video program settings.
Passers-by using mobile devices to connect to the website will increase the blood on the screen, and virtual blood donation shows the conversion effect after blood donation through augmented reality activities.
Disney Storefronts When visitors pass by, their shadows will be displayed on the wall in front of the Disney Store in the image of Mickey and Goofy. These cute cartoon images will move with the movement of tourists, and they will also do different actions to let tourists be pleasantly surprised.
A huge dinosaur broke out of the “screen”, and the visual effects of 3D outdoor advertising were very shocking and realistic. Imagine if the 3D+LED display is used in outdoor advertising, its realistic effect and vivid picture make the advertising effect cooler.
Shenzhen HTJ technology co., LTD. is an LED display manufacturer from Shenzhen, China, whose products are exported to more than 200 countries. The main production of outdoor LED display models is LED product models P2.6, P2.97, P3.91, P4.81, P5, P6, P8, P10, P16, etc, they are mainly characterized by:
High protection, Dustproof, Waterproof and Anti-corrosion
It adopts an outdoor special independent waterproof module and an excellent waterproofing enclosure. It does not have to worry about the unique mask design of the water vapor erosion screen. It is dustproof, waterproof, and corrosion-resistant, and the protection grade is up to IP65.
Ultra High Resolution, Bright Color
With the continuous breakthrough of small outdoor distances, the addition of outdoor screens is getting
larger and larger, and the resolution of the whole screen reaches a higher level so that the high-definition picture quality and rich colors can be more perfectly expressed.
Extra Wide Viewing Angle
120° wide viewing angle, large viewing angle, and viewing position as you like.
Ultra-high uniformity to relieve eye fatigue
The wavelength deviation can be controlled at ±2nm, the chromaticity and brightness consistency can reach 99%, the flatness is ±0.1mm, and the splicing gap is <0.2mm, which makes the color uniformity and consistency excellent.
Seamless Stitching
Finished standard cabinet with no obvious gaps between the cabinets.
In the future, outdoor media will inevitably innovate further under the drive of technology. The increasingly mature LED display technology coupled with the emerging high-tech will definitely bring us more exciting surprises. Shenzhen HTJ Technology Co., Ltd. will always insist on providing reasonable prices and high-quality outdoor fixed screens to any customer who supports us.
