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Nowadays, Outdoor LED Display Advertising is an important carrier of outdoor advertising media and has the advantage that traditional outdoor advertising can’t match. The large LED display is the perfect combination of technology and media, featuring a high-definition display and seamless stitching. Moreover, Outdoor LED Display Advertising can also be combined with the Internet to realize the real-time playback of outdoor advertising media, and thus is deeply loved by users. With the development of technology, Outdoor LED Display Advertising has ushered in huge market demand and market capacity has further improved.
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According to data from authoritative organizations, the global Outdoor LED Display Advertising market is expected to grow from $6.477 billion at the end of 2015 to $15.7 billion in 2021, with a compound annual growth rate of 15.9%. In addition, at the end of 2021, LED billboards are expected to occupy about 46% of the global outdoor LED fixed market share, with a compound annual growth rate of 16.7% (2015 – 2021), which is higher than 15.9% of entire fixed market.
It can be seen that in the future, the application of LED displays in the outdoor field will have a longer period of explosion. Compared with the landmark LED displays of major cities, due to their location in the city center, geographical advantages and large passenger flow are unique advantages, they do not have to worry about operational issues. However, in addition to the landmark LED display in the city, there are many large and small LED displays in every corner of the city, and their operations are more or less faced with different problems. Especially in the outdoor advertising media market, many outdoor advertisers poured in, the competition is fierce, and their problems are exposed one by one. With the Outdoor LED Display Advertising review more and more strict, coupled with today’s big data, the Internet is rampant, this situation is also forced to LED outdoor advertising innovation. Then, as an LED display company, it is necessary to maintain certain technological innovations and product innovations in the development of the industry, keep up with the development of the industry and face the huge market of LED outdoor screens. How should the innovation of screen enterprises go?
With the upgrade and improvement of outdoor small-pitch LED products, outdoor applications are also continuously subdivided. LEDs are not only dazzling decorations hanging high on the outer walls of buildings, but more and more small-area, close-range applications have entered the public eye. Due to the high pixel density in the cell size, the small pitch is more and more used in close-range and small-area projects outdoors, which realizes the use of delicate and close-to-view images. Therefore, it is suitable for near-sight applications. It is favored in small market segments such as kiosks/newsstands, bus stops chain luxury store windows, community information broadcasting, outdoor seating ads, light pole advertisements, shops, thresholds, gas stations, etc. Spacing products. In the past two years, small-pitch LED display products have matured and indoor applications have been extensive. Under the strong demand for outdoor advertising media, small-pitch products have a natural absolute advantage to replace traditional LCD digital signage.
In addition, the application of LED displays in the field of outdoor advertising media also makes people pay more attention to urban beauty and urban night scene lighting. Although the traditional LED display can meet the demand for high-definition display and convenient and fast advertising, its aesthetics still needs to be improved. This is also the main reason for the limited outdoor application of LED displays. In order to avoid this problem, LED display companies began to carry out a series of innovative optimization on the product, and the LED light bar screen suitable for urban night lighting was born. The LED light bar screen is characterized by miniaturization, modularity, and flexible installation. It is like a thin transparent silk fabric hanging on the exterior of the building, which makes the LED screen and the landmark building perfectly combined. Greatly improve the display effect and beautify the appearance. As the stability and cost performance of the product compete with the traditional LED display, the LED light bar screen will usher in a larger market.
Therefore, LED display has a lot of product innovation space in outdoor applications. Under the leadership of a powerful market segment, enterprises are firmly grasping market opportunities, based on product innovation and promoting product application. I believe in LED displays in the outdoor media field. Screen companies will be able to get a piece of it.
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Open up outdoor LED large screen intelligent sharing technology
Nowadays, Outdoor LED Display Advertising is no longer a simple media display platform for outdoor advertising. It can also play news, information, and other video content, forming a new public media + news + information + advertising outdoor media. For the audience, there is a higher value in access to information, which is beyond the reach of traditional outdoor media.
With the development of urbanization and the application of new LED technology, the future outdoor LED large screen will also “connect” the Internet of Things, combined with the concept of a smart city, using communication sensing technology to achieve an advertising audience and LED large screen broadcast advertising products. The interaction, in an instant, on the mobile client helps the audience complete the intelligent identification, positioning, search and purchase of the Internet of Things shopping for the desired brand of advertising products, as well as intelligent advertising, to achieve the modern urban intelligent system Human screen interactive function.
In addition, due to the high-cost price of outdoor LED large screens, the high threshold for advertising and the high cost make some advertising companies and advertisers who operate outdoor advertising businesses discouraged, increasing the vacancy rate of LED outdoor displays, and the media resources are scattered. Leading to LED large screen operation difficulties. In this regard, the integration of resources, and accurate delivery is an important criterion for LED display companies to participate in the field of outdoor advertising.
This circumstance, with the continuous change of mobile Internet and interactive experience technologies such as AR and VR, provides more possibilities for the platform operation of outdoor LED media. The development of outdoor LED media into the media can also effectively utilize the idle LED large screen to achieve effective integration of information resources, better integrate the Internet of Things and LED outdoor display, and bring greater life to people. Convenience, promote the development of LED displays in the field of outdoor media.
Not only that, outdoor media advertising equipment is gradually breaking through traditional constraints, breaking the limits of human and operating costs, and building an intelligent high-end market without the need to spend more manpower and time on the operation. In addition, there are important manifestations in functional interactions, namely intelligent monitoring, data collection, and face recognition, which cater to the current era of big data era, and the collected data is transmitted to the cloud for analysis so that it can be used for specific locations, specific times, and even Specific people serve different content, increasing content conversion rate and advertising rate.
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