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With the development of the LED screen transparent market in first-tier cities has gradually become saturated. how will the video advertising media market develop into a focus that many LED display manufacturers pay close attention to? The emergence of LED Screen Transparent has expanded the application of LED display screens to the two major markets of architectural glass curtain walls and commercial retail windows and has become a new trend in the development of new media. The report “Transparent Display Technology and Market Outlook” published by the US market research agency Displaybank in 2012 boldly predicted that the market output value of transparent displays will be about USD 87.2 billion by 2025.
LED screen transparent
A new generation of star products in the retail industry
In the operation of business behavior, how to attract customers and gather popularity has always been a big topic of concern; because of the high penetration, high brightness, and variability of LED Transparent Displays, it can easily create visual appeal and joy of interactive experience Atmosphere; widely used in department stores, window design, commercial office buildings, stage design, restaurant windows, automotive glass, etc., will bring a breakthrough change in the marketing environment, from static display upgrades to the dynamic interpretation of smart installation art.
The second half of the Internet will be guided by the Internet of Things, big data, artificial intelligence, and industrial applications, driving the digital transformation of traditional industries; the transformation may be a smooth upgrade and transformation, or it may be a disruptive reshuffle. With the rise of new retail, the digital signage industry represented by retail has expanded rapidly. Transparent LED screens have been widely used in commercial retail windows, interior decoration, glass curtain walls, and other scenes. In this context, commercial giants such as Suning.com, China Telecom, and Adidas are currently deploying offline retail marketing services.
As an internationally well-known brand, Huawei’s mobile phone sales ranked first in China, and sales in the world have also been increasing day by day. Through the LED transparent screen, Huawei upgraded the way the experience store is displayed, and high-tech design imaging is put into the LED transparent screen to pull the stopped users into a strong sense of the future. In addition, the experience store can also present the price and performance of the products to the customers one by one through the LED transparent screen. Through this method, the product label is implanted in the user’s mind to shorten the conversion cycle of the user.
The influence of LED Screen Transparent on the economy of the night tour
The so-called night tour refers to various activities carried out around the place of residence or in the tourist destination during the period from sunset to late night, including enjoying the night scenery, participating in nighttime entertainment projects, and various social activities at night, etc. content. The night tour includes not only the night tourism activities of foreign tourists but also the night leisure tourism activities of local residents. It can improve the local night tour economy. The timeline covers all kinds of consumption from 7 pm to the next morning, such as ticket income, catering, shopping, accommodation, and other related consumption. The benefits of the “night economy” have become a modern city New impetus for economic development.
The LED Screen Transparent applied to the glass curtain wall building has the advantages of 70-95% transparency, 1.6mm PCB thickness, and small pitch to P2.0-25 high-definition display. The product can be easily installed behind the glass window or attached to the glass The surface can even be directly used as a substitute for glass; the panel specifications can be customized, it is not easy to affect indoor lighting and sight, and installation and maintenance are very simple; whether the glass is flat or curved, the new generation of transparent LED screen technology has a perfect solution.
In addition, not only can it be installed on the glass curtain of the building, but also benefit from the characteristics of penetration rate, it can also be fully displayed for the layout planning and application of the indoor space. The furnishings between the products will not be limited to the display wall, greatly improving the space Flexibility in application and display planning.
Many options for end customers to choose
According to the theme planning, end customers can apply visual communication, sound and light effects, etc. to perfectly combine static display with dynamic audio and video, or even use five-sense marketing, combined with sensory triggers such as vision, smell, taste, hearing, touch, etc. Every time a consumer enters the store, the curtain walls and glass windows are no longer just cold architectural frameworks. Injecting soft elements through digital control has become one of the media for innovative marketing. In the field of brand experience, Play a fresh role, guide the eyes of the crowd, convey visual beauty, combine with the induction of other senses, create a five-sense experience, deepen the appeal and connotation of the brand, deepen the consumer’s subconsciousness, increase consumer brand viscosity, and create value and revenue for the enterprise.
However, compared to lighting and aesthetics, because the LED display can only be in a black screen when it is stopped, it will affect the aesthetics during the day, and it will affect the lighting of the installed building, plus traditional LED displays The steel frame needs to be installed, and the weight is relatively large. If the installation position is reserved in advance during the non-building process, the bearing of the building must be considered in the later installation. Therefore, the size is often subject to large restrictions and cannot play a greater role in the night tour economy.
However, for the Transparent LED Screen, the daylighting problem that restricts the traditional LED display is solved due to its transparency, and its weight is much lower than the traditional LED outdoor large screen, so it is subject to a higher degree of stress on the building body than the screen size. Traditional LED screens can be said that the size of the transparent LED screen only depends on the surface area of the building, and even completely replaces the glass decoration on the outer wall of the building.
Although there is a contradiction between “transparency and clarity” in the LED Screen Transparent, Since the viewing distance of the transparent display of the building is usually far away, the impact of the conflict between the clarity and transparency of the transparent LED screen on the transparent display of the building is basically negligible, but with the progress of technology With the development, this contradiction has also been gradually resolved, the importance of transparent screens in landscape construction and building construction is increasing, and the construction materialization trend of transparent LED screens is becoming more and more obvious
With the city’s gradual emphasis on the air environment and urban safety, more and more cities have begun to replace the fireworks display with light shows as a way to celebrate the festival or to display it as a tourist attraction and normalize it. Compared with the fireworks display, in addition to not causing pollution to the air, the light show also has the safety, diversity, and continuity that the fireworks display cannot reach. And as the night tour economy expands the city’s profit time to the whole day, the LED Screen Transparent is also obvious in pulling and draining the night tour economy.
Please let me introduce the advantages of our company’s LED Screen Transparent :
Shenzhen HTJ technology co., ltd. is a professional LED display manufacturer, with many years of experience in transparent LED display. The transparent LED displays produced by HTJ have the following five models: p3.9-7.8 / p7.8-7.8 /P10.4/P16/P20. Compared with traditional LED displays, the screen body has high permeability, good extension, lightweight, convenient maintenance, cool display effect, and lightweight, and has a stronger sense of technology and fashion.
1. High transparency effect: The distance between LED Screen Transparent is different, and the light transmittance can be between 50-90%. The perspective effect makes the glass retain the function of lighting perspective, and the LED lamp can hardly be seen from a distance. The lighting of the glass curtain wall is not affected.
2. Small footprint and lightweight: The thickness of the main body of the screen is only 10mm thick. After the LED transparent screen is installed, it takes up almost no space and does not hinder other facilities or structures near the glass curtain wall. The LED transparent screen weighs only 14kg/m2, and the load requirements on the glass curtain wall change very little after installation on the glass curtain wall.
3. Only need simple steel frame structure, saving a lot of cost: This product is light in weight, easy to install, does not require complicated supporting steel structure, and can save a lot of installation costs.
4. convenient and fast maintenance: indoor maintenance, that is, fast and safe, saving manpower and material resources.
5. saving the building lighting costs: If the LED glass curtain wall display (transparent screen) is installed, it can save a large part of the exterior wall lighting fixtures, while the LED screen is more attractive, you can save costs and have advertising benefits.
6. energy saving and environmental protection: its own power consumption is small, the average power consumption is less than 280W / m2, does not require traditional refrigeration systems and air conditioning cooling.
7. simple operation, strong controllability: you can connect to the computer, graphics card, and remote transceiver through the network cable, you can also change the display content at any time through remote cluster wireless control.
LED Screen Transparent is mainly used in building curtain walls, shopping malls, airports, banks, hotels, auto 4S shops, etc.
In recent years, many landmark buildings have installed LED transparent screens for various purposes such as viewing, publicity, and advertising, and also brought many business opportunities for transparent LED screens. Moreover, the emergence of various new and beautiful LED screens such as LED sky screens, LED tunnel screens, and LED-shaped screens has doubled their eye-catching power, and the demand in the night tour economy will continue to rise.
In the future development of cities, Transparent LED screens have the natural advantage of being invisible during the day and glowing at night, so we must find our own exclusive positioning and development space in night landscape construction and festival celebrations. I believe that as time goes by There will be more and more urban landmark buildings installed with transparent LED screens to complete the transformation of landmarks and attractions.
For more information please check our LED Screen Transparent.
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