Language 
With the continuous improvement of the market system, the scale of media resources, the integration of industrialization, and the innovation of technology and technology, outdoor advertising has become a new force in media advertising due to its wide audience, accurate delivery, and rich expression. It has received wide attention from people in various industries. With the continuous integration and empowerment of new technologies, outdoor advertising is also increasingly equipped with strong creativity and display power, fully demonstrating the value of offline traffic. More and more capital and industry customers choose the form of outdoor advertising LED display to achieve precise coverage of the target circle.
Under the premise of increasing demand for outdoor advertising and increasingly personalized customer demand, the use of outdoor advertising LED display screens as a carrier for outdoor advertising has gradually become the mainstream of the market. In practical applications, through the vivid and highly immersive visual effects of the LED display, it can be made into a distinctive “landscape” and “landmark” of internet celebrities in the city, giving outdoor advertising more vigorous and flexible placement. At the same time, the form and space can continuously increase the vitality of the city and strengthen the influence of the commercial street.
Outdoor advertising runs through almost every scene of life. Among them, the distribution of “clothing, food, housing, transportation” is the most concentrated and rich, such as building outdoors, commercial streets outdoors, highway “aircraft artillery”, rail transit outdoors, etc., these scenes almost all have “people” “Traffic intensive” and other characteristics, so it is also the mainstream scene of outdoor advertising. Combining some scenes, we can take a look at the specific application advantages of outdoor led displays:
Commercial Street/Smart Building Outdoor Advertising
Areas such as commercial streets/smart buildings are often located in the CBD business districts of various cities, with extremely dense traffic and huge commercial value. The application of outdoor advertising just makes reasonable use of traffic in the business district and brings higher value to advertisers who place outdoor advertising. Among them, the wide viewing angle, high contrast, full-color high-definition display, and other product characteristics of the outdoor advertising LED display can realize the high-definition, precise, and diversified display of outdoor marketing advertisements, and even focus the attention of the crowd with shocking visual effects to achieve aggregation of target groups. The relatively considerable amount of audience exposure drives the purpose of marketing conversion.
Outdoor advertising LED display
Highway “aircraft artillery” billboard
Various tall and eye-catching billboards are common in major sections such as expressways, urban highways, and overpasses. Traditional “high artillery” billboards mostly use galvanized iron sheets, colored steel sheets, acrylic sheets,s and other materials as the cover, and then paste relevant marketing advertisements on the cover. Just built in this form, on the one hand, it is troublesome to update the outdoor advertising content, and on the other hand, the replacement is complicated, requiring operators to climb the elevated rack to replace the advertising screen.
In the case of using led display screens, marketing advertising content can be replaced in real-time, equipped with AOC CMS2.0 messaging system, so that high-definition video, pictures, and other content can easily be played through the cloud network in point-to-many content. At the same time, it can remotely monitor the display status of the terminal in real-time, so that the display information can be released regularly and automatically so that more matching outdoor marketing advertisements can be targeted.
In practical applications, whether it is sun exposure or heavy rain, the high screen brightness of the outdoor advertising LED display and the IP65 front protection level ensure that the media advertisements can still be displayed clearly in bad weather, and it can also effectively prevent rain and water. Group circuit. Moreover, the long-term application does not need to manually replace the marketing advertisement content, which can effectively save the cost of manpower disassembly and assembly and material production, and it is more cost-effective.
Rail transit outdoor advertising
Due to the characteristics of a large business travel traffic base, large space, and strong scenes, outdoor advertising can often be seen in various scenes such as rail transit terminal buildings and subway station entrances. The commercial penetration rate is always high. Certain resource expansion advantages. In this situation, the use of outdoor advertising LED display screens as outdoor advertising carriers is also the main choice of industry customers. According to the attributes of different rail transit scenes, a high-definition display is more suitable for the crowd, or information about brand promotion activities, brand background, product advantages, etc. that the crowd pays more attention to, and then locks intended customers and realizes marketing conversion.
In addition to being widely used in outdoor advertising scenarios, LED displays can actually effectively convey valuable industry information. For example, when used in terminal buildings, subway stations, and traffic intersections with intensive traffic, Outdoor led display advertising can play the role of “traffic instructions”. Through road instructions and regional guidance, it is convenient to instruct regional people to go to the target location.
As far as the development trend of the outdoor advertising industry is concerned, with the rising demand for outdoor advertising, advertisers gradually personalize their requirements for media advertising forms. outdoor advertising LED display screens may gradually become the mainstream of outdoor media advertising, further giving the outdoor advertising market more innovation Opportunities and imagination!
