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The International Smart Display and System Integration Exhibition will be held at Shenzhen International Convention and Exhibition Center in May 2021. As one of the most important products of the exhibition, the large LED display screen, almost half of the new products are “concentrated under the conference application scene.”
Industry insiders pointed out that the exhibition has fully demonstrated that conference applications are becoming the next blue ocean in the small-pitch LED screen industry. In the next three to five years, the industry will be “the one who wins the conference will win the world”!
The meeting room feast of fine pitch direct view LED video display panel is the inevitable result of technological development
Starting in 2019, the spacing index of the fine pitch direct view led video display has broken through the P1.0 limit. The pixel pitch of less than one millimeter, and even the large-scale launch of P0.6 products, allows the small-pitch LED screen of 100-200 inches to be between 2K-8K, forming a new source of high-definition “display equipment supply”.
At the same time, LED displays using mini-led and micro-led crystal particles have become more friendly to “conference applications” in terms of brightness indicators, heat dissipation capacity, and ultra-thin design. The image of “big black and thick” can also become the graceful figure of a “slender girl”, which itself is also a “must be competitive” in the conference room market.
In addition, LED small-pitch products are still trying “brand new” technological innovations and product designs such as COB, flip chip, AM active drive structure, integrated screen or large-size splicing unit screen, intelligence, and interactive touch. These changes also enhance the “acceptability” of fine pitch direct view LED video display panels in the conference room market from the perspective of technical experience and product possibilities.
On the other hand, the new generation of fine pitch direct view LED video display panels that “have gathered eighteen martial arts” still have a “big problem”: that is, further technological advancement is a bit more than the “demand” of the traditional “engineering large screen” market. For example, the P0.6 product, on the large screen of the command and control center, seems to be an index improvement that does not have much meaning. In the ultra-large screen market, the “value sensitivity” of smaller pitch indicators has dropped significantly due to the impact of viewing distance.
Therefore, the inevitable proposition after the advancement of the new generation of technology is to “expand new application scenarios that match the new generation of technology.” At this time, the extension of applications in the conference room market and conference scenes has become a matter of course.
The meeting application of fine pitch direct view LED video display panel is also the inevitable result of new demands in the future
There is no shortage of multimedia equipment in the conference room: projection and flat panel displays have already penetrated into it. And even the interactive technology, smart technology, remote video technology, etc. of the conference display are all common technologies on the supply side of different display routes. “
In this context, the entry of fine pitch direct view LED video display panels into the conference room market will inevitably face the problem of comparison with the stock supply. If the small-pitch LED screen wants to gain a foothold in the conference demand market, it must have the unique ability to “meet market demand”: that is, the high-definition, camera-capable visual immersion ability of more than 100 inches.
Compared with the LCD display, 100 inches is the threshold that is basically difficult to cross. In other words, LCD can only maintain sufficient competitiveness in the era and demand of tens of inches. Fine pitch direct view LED video display panel theoretically has no display size limit-if there is a display size limit, it also refers to the problem of insufficient resolution of the LED display when the size is small.
On the other hand, in terms of visual experience, the direct display always has a greater advantage than an indirect display of projection. Even if the projector invented the combination of reflective short focal length + anti-light curtain, which improved the display effect under bright conditions, it still has certain disadvantages on the larger display screen, and the actual picture quality effect under bright conditions is lower than Large LED screen and LCD screen. ——Especially considering that remote video conferencing requires on-site real-time camera applications, it has higher requirements for ambient light and higher requirements for the refresh rate of the display screen, which makes LED large screens more suitable for “larger size and bright light in the future”, Conference Application in Video Camera”.
Cut out a subdivision conference display scene that only a fine-pitch direct view LED video display panels can do well! “It is the existence of this unique market that supports the “ambition” of small-pitch LED companies in the conference scene.
What’s more, from the perspective of future demand, especially the continuously accelerating demand for telecommuting since the epidemic, “larger pictures and better bright image quality” are almost “a must in the conference room display market.”
For example, in the process of epidemic prevention operations, government agencies often need “multi-departmental high-density coordination”, but at the same time they cannot “frequent personnel flow.” At this time, in the conference room, a large enough screen is needed to display the requirements of “carrying multi-party conferences”. “If it is a two-party meeting, a 100-inch screen may be enough. But if it is a three-party meeting, a 200-inch large screen is better or a long enough, bar-shaped, 1.5-meter-high display. Screen (can be curved, can have corners)”.
Distributed office and large-scale conferences can be held in several conference rooms in a distributed manner. Industry experts pointed out that in this context, the conference room’s display equipment has changed from “mainly playing multimedia” to “really displaying remote camera content in real-time”. At the same time, the scale and quantity of the displayed content have also changed from one PPT to possibly several different meeting sites. Under such a demand, it is conceivable that the future meeting room will use “one or two or three walls as the carrier to form An immersive remote sensing visual space”. Obviously, this application is very similar to “the holographic background of the broadcasting room of a TV station and the virtual production of the film and television industry.”
For the latter two, it is now almost the LED display that has become the mastermind. Therefore, the industry believes that the remote video, distributed conference, and network office requirements under the AI wisdom of the 5G+ era have contributed to the functional revolution of the conference room, which is precisely the “future demand” for the LED display to show its talents under the concept of conference scenes.
We don’t need to knock down the concept of tablet or projection conference applications but focus on the high-end requirements of this truly futuristic smart remote video conference scene. “Industry insiders pointed out that the small-pitch LED market in the conference room is first of all an “exploitation of the future”, not a life-and-death in the stock market.
The fine pitch direct view led video display gets through the meeting room scene when the upgrade is in progress
From multimedia conferences to video conferences, from independent conference display devices to immersive conference visual scenes… the future meeting room is definitely a subversion and dimensionality reduction to today’s meeting mode.
However, no matter how good the technology is, regardless of the input-output ratio, it is a rogue. At present, the obstacles to the development of small-pitch LED conference display products are mainly reflected in the: 1. The cost of high-definition, ultra-low-pitch small-pitch LED screens is urgently needed Decrease; Second, the conference application should break through the single function restriction of the “conference display device” as the display unit, and provide customers with an intelligent network-based and remote full-scenario multi-service collaborative experience.
As for the cost issue, this can be solved by the continuous maturity and progress of small-pitch LED product technology. Regarding the question of “how to produce more value on a better conference room screen”, more synergy between upstream and downstream industries is needed, as well as a change in the “habit” of the client’s meeting and office. This aspect must be a “long-term cultivation and education” process.
In summary, the technological advancement of fine pitch direct view LED video display panels gives it the “possibility” to enter the meeting room scene and the continuous upgrade of meeting room vision application products in the “remote meeting” era. In the future, the demand for immersive meeting rooms will become small. Pitch LEDs rely on large screens and high-brightness characteristics to enter the “main competitive advantage” of the conference room scene. However, due to the cost of fine pitch direct view LED video display panels and the limitations of the current stage of the development of conference room application scenarios, the new blue ocean of small-pitch LED conference room scenes is not “for everyone”. However, the future style of the potential market does not prevent manufacturers from “research and development first” and “innovation ahead”: at the exhibition, almost all the leading LED large-screen brands have fully entered the “conference room market” era.
