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Urban modernization is the inevitable pursuit of the development of all cities. Driven by the tide of social informatization, an important sign of a modern city is the construction of urban informatization, that is, relying on computer networks as the basis, including the use of various information technologies. The modern high-tech development of the city’s various information resources for the development and management of various information resources, and the development of computer technology systems for applications, it is also under this social background that digital signage with a unified management platform has become more and more important in modern cities. The higher the outdoor digital signage, the more rapid development.
Urban beautification demand, the rise of outdoor digital signage
The human environment is an indispensable part of the urban environment, and humans and commercial activities are accompanied, especially in modern cities, the more active commercial activities, the more prosperous the city. Therefore, outdoor advertising is naturally indispensable. Balancing the demands of economy and environment and preventing outdoor advertising from becoming urban “psoriasis” has become an important proposition in the construction of modern cities. The rise of outdoor digital signage applications is a product of the times.
With the implementation of the lighting project and the night economy, the role of outdoor digital signage has become more prominent, and market recognition has increased year by year. The expansion rate of the outdoor digital signage market has also increased, and various waterproof outdoor led display screens have been derived from Screen products, and become the most mature and widely used field in the industry. Because it can be based on a unified management platform, the waterproof outdoor led display screen can not only ensure the standardization and organization of information, but also realize the timing and fixed-point promotion of information, which not only avoids advertising disturbing the people, but also improves the efficiency of information dissemination. The more critical point is that the waterproof outdoor led display screen can implement information update through software operation, which makes up for the shortcomings of posters, billboards, etc. that require replacement of hardware to achieve information update, facilitates information update, and reduces operation and maintenance costs. It is more in line with the green development concept advocated by modern cities.
Diversified applications and outdoor big-screen LED display helps cities generate income
With the continuous improvement of technology and the continuous maturity of market applications, digital signage has become diversified in form and application form and has become an information dissemination platform in a broad sense. This will be reflected in the application of modern cities. More vividly. If outdoor advertising is properly designed, it can not only add color to the urban environment, and highlight the charm of the city’s humanities, but also improve the efficiency of advertising information itself. Compared with traditional static billboards, today’s outdoor digital signage uses outdoor big-screen LED display products as the terminal and incorporates trendy elements such as special-shaped splicing and touch interaction, which can carry more creative elements and create a more shocking vision. Effect.
Especially in the display of large-scale buildings, large-scale digital signage uses LED screens that can be infinitely spliced and seamless. Compared with LCD walls, it has high brightness, strong corrosion resistance, and more advantages in large-area construction costs. The super large LED display is separately classified as a class of application scenarios. Compared with traditional outdoor billboards, outdoor big-screen LED displays have a stronger dynamic picture visual impact, and the conversion rate of brand advertising is also higher. Therefore, in recent years, LED displays have been additionally favored by outdoor end users.
Due to the rapid economic growth and the improvement of living facilities, the density of the urban population is getting higher and higher, and the denser the population, the more complicated and interrelated information is involved. Therefore, I want to create a stable and harmonious urban living environment. , The smooth flow of urban public information has become a rigid demand. With the help of the big screen LED display and unified operation, relevant departments can promptly push specific information to the general public in a timely manner, including temporary notifications, traffic accidents, extreme weather, hazardous events, and other emergencies, so that people can understand things at any time. Make progress and avoid unnecessary panic and injury.
Especially with the rise of the mobile Internet, the urban digital signage network can use personal smartphones as push terminals, and both public and private platforms can ensure the specific push of important information and avoid the omission of important information. In addition to the promotion of public interest, digital signage can also bring tangible commercial benefits. Relevant departments can set up special digital areas in central urban areas or business districts, and lease big-screen LED displays to advertisers in time intervals to bring real capital income to the city. At the same time, these big-screen LED displays that integrate art, architecture, and advertising design elements will directly reflect the city’s commercial cultural heritage and become an interactive platform for investors and urban commerce.
led display screen small has a small area, but the demand is huge
Compared with large outdoor LED screens, an led display screen small seems to be much inferior in area. Not only can they not give people a high-end, high-tech look and feel like small pitches, but small LED screens that have been born and promoted for many years are easy to ignore. But it is undeniable that in the construction of smart cities, the existence of an led display screen small is crucial. It can be said that the key application areas of small LED screens are non-smart cities, especially in the field of smart transportation, and traffic guidance screens. Today with highly developed traffic, the demand is quite astonishing, and the demand for LED light pole screens is even greater. It’s hard to imagine. Under the demand for charging problems of new energy vehicles and wireless networks, there is a strong demand for smart light poles that integrate multiple functions such as lighting, charging, WIFI, display, and monitoring, and are used in any region and any project. , Its demand will also be relatively large.
In this case, even if the LED light pole screen area is small, people have to face up to its market value. As a form of digital signage, LED light pole screen has a remote voice intercom, remote interactive video, remote face recognition, WIFI, weather environment monitoring, remote cluster control and other functions, and the display effect is very “smart”, Can present the excellent experience effect of full outdoor highlight and high-definition. On the other hand, the installation of the LED light pole screen is much more convenient than the conventional display. It only needs the assistance of the street light pole without excessive manpower input. In addition, the LED light pole screen has synchronous reception and synchronous playback. Therefore, it has natural advantages in terms of road guidance, real-time broadcast of road conditions, information release, and advertisement dissemination, and the subsequent maintenance is also very simple.
The main application scene of the traffic guidance screen is the first-class highway in the city. Due to the complex and diverse outdoor environment, the outdoor traffic display requires the display to clearly display road, traffic, and other related information in poor visibility weather. At the same time, it also needs to have high protection, lightning protection, waterproofing, and other functions to ensure the normal release of information. It is required to be able to work uninterrupted for 24 hours. Therefore, the smart transportation market has an emphasis on the quality of LED display products, stability, and service life. The requirements are higher.
The COB technology, a new generation of super-protection technology on the surface of the LED display, can be water-proof, moisture-proof, sun-proof, and bump-proof from the root, which is very suitable for the needs of traffic guidance, which is conducive to the increased of the penetration rate of the LED display in the field of outdoor traffic display. With the improvement of LED display recognition, high-brightness outdoor display, and excellent protection performance, more and more roads use traffic guidance screens as display devices, and the demand for traffic guidance screens on the market is gradually increasing.
No matter which type of product has a broader prospect, it has promoted the development of the industry and stimulated the growth of demand. It not only creates a larger market space for high-end products such as small spacing, but also stimulates emerging technologies such as face recognition, AR, and VR. The development of the combination with LED display screens has brought more possibilities for traditional products such as single and dual-color LED display screens to penetrate into society in many fields. For led display china manufacturers,only by continuously investing in research and development to update and iterate products, integrate new scientific and technological means, and build their own core competitiveness can they survive and develop in this fierce market competition.
