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The connection between LED screens and the commercial market has been around for more than ten years. From Times Square in New York to major landmarks in China, large LED advertising screens can be said to be ubiquitous. In the impression of many people, LED advertising screens are the display carriers of advertising content such as pictures and videos. For a long time, due to the lack of novelty, even the LED screens of some buildings have been seldom turned on. However, all this has quietly changed under the impetus of new things such as the Internet celebrity economy, and it has also brought new enlightenment to Indoor LED Panel providers.
At the beginning of 2020, the “Wings of Chongqing” project was put into use. With the super-large format, high-definition picture quality, and novel naked-eye 3D immersive effects, it quickly “popped red”. In addition to attracting a large number of citizens and tourists to check in every day, it also reached the top of the pyramid on many social media rankings.
In fact, apart from the shocking visual impact. We also noticed that the construction of this project is different from the way of supplying traditional LED screens. In previous projects, LED screen companies often only acted as hardware equipment service providers to provide Indoor LED panels for the project without participating in the content. In this project, since the creation of naked-eye 3D content is extremely professional, LED screen companies have built their own content development teams to simultaneously provide advertising users with display hardware and naked-eye 3D advertising content customization, and become a comprehensive solution service provider.
It is worth noting that in recent years, with the popularization and application of self-media and social platforms, the attention of the traffic economy and Internet celebrity economy has continued to soar, bringing a new round of hot spots to the commercial economy, and this has also spread to the field of LED advertising screens. . In the past, LED screens were only used as the publishing end of advertising content, and audiences could only passively accept it. Due to the lack of novelty, many people even chose to ignore it. However, the fashionable and novel naked-eye 3D application has stimulated the value point of the Internet celebrity economy, making many people willing to actively share and actively spread, which invisibly maximizes the effect of advertising.
Behind this is actually the conversion process of business ideas. From passive promotion to active communication, the hot spots of the Internet celebrity economy and traffic economy are used to realize the geometric increase of advertising value. Conversely, when advertisers find that their ads can get more revenue, they will also be more willing to increase investment in Indoor LED Panel hardware. LED screen companies are also more willing to increase R&D efforts to form better content support. So as to form a virtuous circle ecosystem.
Through this case, we can also get some enlightenment. Indoor LED Panel manufacturers should not only focus on the upgrade of hardware indicators but should seize the hot spots of user needs in order to deepen the market segmentation and grasp the direction of user needs. From the perspective of user needs, solve problems for them and help them achieve brand value enhancement, and business opportunities may appear inadvertently.
