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In recent years, the demand heat wave of the LED display terminal market has been one after another. From the rental field to landscape lighting, commercial display, 5G smart display, etc., it can be said that there are waves. The general feeling of many Full Color LED Display suppliers is that the market craze has become too fast, new products are updated too fast, and the market results and gains that have finally settled down are few. Fundamentally, these terminal demand booms have not driven the adjustment of upstream companies’ product structure, so they cannot fundamentally solve the increase in corporate operating profits.
However, in fact, in recent years, the LED display industry has greatly improved in terms of technological maturity and product innovation capabilities. Why is there still an embarrassing situation of untimely adjustment of industrial product structure?
On the one hand, consumer demand in the terminal market has changed a lot. The full release of individualization and diversification has made many LED display companies, especially small, medium and micro companies, overwhelmed and unable to make timely adjustments in product development and production, market channel promotion, etc.
On the other hand, many current LED display manufacturers have not really formed their own completely differentiated market runway, and mostly follow the trend and follow the trend. In this way, a large number of similar competing products can easily appear in the terminal market. Often not long after many new products are on the market, price reductions are promoted to grab orders, failing to form a differentiated premium for product brands. With the current fierce competition in the market, many LED display manufacturers will easily step into the quagmire of competition under the homogenization of their products if they are not careful.
Generally speaking, it is still because the current Full Color LED Display Supplier has not formed a new fashion that really leads the product demand by themselves.
In fact, for the mature LED display industry, many Full Color LED Display suppliers have to chase the trend and keep up with the market demand and hot spots. More importantly, we must have the ability to create “wind” by ourselves. Starting from the pain points of market product demand, truly realize the pain point of product innovation, leading to a new round of market demand boom. At the same time, whether it is a big giant or a small company, LED screen companies need to form a round of their own business strategy, product positioning, and intensive cultivation of target users.
To put it simply, in the future competition in the first-line market, all of our Full Color LED Display Suppliers need to understand: Who am I producing products and providing services for? Who is my target user group? The extensive management thinking of the barbaric era No longer meets the current market and competition needs. “Deep roots and meticulous work” is the ultimate way to play in the future market. Therefore, LED display manufacturers must find their target users and provide professional products and service solutions. In order to have their own “wind-making” capabilities.
At present, the segmented market development of the LED display industry is very mature. How can Full Color LED Display Suppliers innovate and develop products and plan targeted marketing activities in these segments to achieve the goal of blindly following the trend to lead the way? Continue to leap and breakthrough, let us wait and see.
