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The LED Display market is changing every year and it is difficult every year. In fact, the number of small and medium-sized LED display manufacturers is growing and developing every year. “This is the worst time and the best time.” Instead of complaining about others, it is better to take the initiative and master the correct way of playing in the current market.
1. Accurate positioning, enhancing user interaction in all directions
Market positioning is the key issue that all enterprises and products must solve first.
On the one hand, the LED display industry has developed a “strong and strong” pattern. Under the pressure of strong LED display manufacturers, some small and medium-sized screens have attempted to use their own resource integration and optimization to achieve an increase in market volume. But there are also many small and medium-sized LED display manufacturers that have the same corporate positioning or fuzzy positioning. Whether it is product features, services, channels, or market operations, there is no clear and unique “market point” that effectively distinguishes other companies. The masses were eventually abandoned by the market.
On the other hand, the creation of corporate service value is increasingly socialized and public participation. Interactivity has become an important way of influencing between enterprises and end consumers. Only by grasping the interests of consumers, can we spread the business philosophy and guide the market through the participation and interaction of consumers.
Therefore, SMEs should actively promote themselves. Carry out various themed activities and expose yourself in all aspects through new media, live broadcasts, small videos, and other media. Especially under the influence of this year’s epidemic, companies should strengthen communication with users. We will communicate and discuss with users in terms of solutions, experience optimization, personalized customization, service fees, etc., to improve the overall satisfaction of market enterprises’ reputation.
2. Quality competition, not forgetting the original intention of the market
Needless to say, in the current battle for the first-line consumer market, competition among various manufacturers is also endless. But manufacturers must keep in mind that their ultimate goal is to make money and make money continuously. Only with the function of “self-made blood” can we fight the fierce market competition.
So where should the current manufacturers make money and where does the money come from? It must come from the users. The user’s demand for LED display product hardware, software performance, after-sales service demand, and many other aspects are where manufacturers compete and dominate. Therefore, the manufacturer’s money is not “squeezed and exploited” from partners, but must be earned through the process of serving users, satisfying user needs, and innovating user value.
In the past, end users were always easily fooled and misled by low prices. In the early years, the price war was unstoppable. Nowadays, users’ pain points and demands are beginning to really dominate manufacturers. Manufacturers’ product and technology research and development, channels, and market innovation direction in turn dominate the rise and fall of different brands and manufacturers. Satisfying user needs is no longer a slogan, but a way to go. Therefore, whether it is a distributor or an LED screen company when participating in market competition, don’t always be entangled in the temporary rise and fall of prices, but ignore the nature of commercial competition-grab users, get users, and win users.
3. Optimize the experience and resonate with users
“Consumers now pay more attention to experience than ever before. Sensory experience, interactive experience, browsing experience, emotional experience, and trust experience are all that customers need. Therefore, new products of LED screen companies are opening up in the market. We must break the previous inertial thinking. On the basis of learning from traditional models and tricks, we must seek breakthroughs and innovations. We understand that marketing has shifted from focusing on products. Consumer needs to focus on consumers emotional resonance and experience.
At the same time, the best way for SMEs to compete is to compete with themselves. Through in-depth research on users, we can find the pain points and potential needs of users for the product. Through the humanized design, it resonates with users and is sought after by them.
Generally speaking, for all LED display manufacturers, no matter whether the market conditions are good, bad, sluggish, or strong, opportunities will always belong to those who struggle. All manufacturers should actively run in the first-line market, actively communicate with end customers, and fully prepare for battle.
