Language 
Recently, LED display companies in the industry have started the road of transformation and abandoned the marketing concept of winning by price. Therefore, according to the current new development of the industry, what can LED companies rely on to win the market? In the past few years, the majority of LED screen companies have used bottom-selling product prices to seize market share and set off a wave of low prices in the industry. The marketing method has caused the entire LED industry to be devastated, and it has also made all the LED screen people who survive low prices suffer. However, recently, LED display manufacturers in the industry have started the road of transformation, and abandoned the marketing concept of winning by price. However, according to the current new development of the industry, what can LED companies rely on to win the market?
1. Patent becomes a “nuclear weapon” for LED companies to compete.
As China’s economic development enters a new normal, the momentum of economic development is increasingly dependent on innovation. Intellectual property protection and innovation are driving economic development, and their importance is gradually being highlighted. In the future, the era of market share through the “price war” competition will not be the main means of competition as the domestic market does. Intellectual property is the mainstay, relying on innovation and development as the driving force, which will become the new normal of future competition.
2. Find the right position.
In recent years, relying on the promotion and guidance of the development of new media, lighting companies’ propaganda of their own brands has begun to change from passive to active, and more and more attention has been paid to brand culture construction and brand promotion. This is a good thing for the market and brand. However, regardless of the facts of the company, blindly following the footsteps of mature brands, and even taking the weakness of the company against other brands, it can almost be said that it is over-confident. At this point, accurate brand positioning is the key to the effective landing of emerging brands and their promotion and growth. Accurate brand positioning, focus on advantages, and good brand promotion work can make emerging brands stand out in the market.
3. Implement the solution to the problem of “light pollution” and win the hearts of the people.
Light pollution is a new environmental pollution source after pollution such as waste gas, wastewater, waste residue, and noise, which mainly includes white light pollution, artificial daylight pollution, and color light pollution. Light pollution is threatening people’s health. So, as LED display manufacturers, what can we do to reduce “light pollution”? First of all, we should vigorously promote the use of new energy-saving light sources, reducing the harm of pollution sources from a technical point of view; secondly, combine LED display products with the Internet to achieve intelligent control of products, so that they can adjust their brightness and color according to environmental needs; Finally, professional technical construction personnel should be trained to provide customers with supporting technical support services to reduce the “light pollution” caused by the unscientific installation of products.
4. Grasp the market segment and become bigger and stronger.
No matter which level you are in the upper, middle, and lower reaches of the industry, there is always not enough energy to deal with every market segment of the industry. There are many LED industry segmentation markets, such as the LED packaging field which has small power devices, high-power devices, COB light sources, etc.; LED applications can be divided into IR LED, UV LED, intelligent lighting, plant lighting, automotive lighting, visible light communication and LED apparel and so on seven major market segments. Enterprises can’t always do everything. They should concentrate on implementing specialization, making corporate characteristics, building their own brands, and then occupying differentiated markets.
5. LED channel optimization breakout “a big magic weapon”.
As the saying goes, “The channel is king and the single product wins.” While talking about the development of the LED era, the moment is a time of change and an era of program integration. In the past, the technology and cost of a company may not change much in a year or two. However, in the future, LED lighting competition is in full swing. When you fight for it, if you optimize the solution, the cost reduction may be far greater than it is which is created by the increase in sales volume. At the same time, this is also an era for LED companies to rethink and rebuild product strength. Every enterprise should consider forming a self-productive product model. In different stages, there are different types of products, with different performance focuses, reflecting the characteristics of different categories of products so that the enterprise can lead in the LED product war. To turn a big country into a big Country from industrial manufacturing to intelligential manufacturing requires more companies to do their best. In the future, competition in the market will become more and more fierce, and the big waves will be the ones that will really stay. Those companies that have been steadfast in the field and are actually doing products, will be the hopes of China’s future “intelligence”.
Shenzhen HTJ Technology Co., Ltd. is a professional LED display manufacturers. After years of experience in display development and production services, HTJ has its own unique product manufacturing and service advantages. After experiencing multiple rounds of brutal market competition in the LED display industry, HTJ has successfully passed the bottleneck period of the LED display industry with strong technical research and development strength and team cohesion and has grown stronger. At present, HTJ has its own clear market positioning and continues to enhance its self-competitiveness, paying more attention to product service concepts, in order to better serve the global LED display users. About HTJ LED DISPLAY Shenzhen HTJ Technology Co., LTD. is a company that manufactures Transparent LED displays, LED creative screens, Dance Floor LED Displays, LED ball displays, LED video displays, LED curved screens, stage LED displays, cylinder LED displays, street light pole advertising, LED Display Panels, other custom LED displays and other high-definition LED full-color screens.
It is a professional LED Display China Manufacturer integrating R&D, production, sales, and service. The company is located near Shenzhen Baoan Airport, with a total area of 15,000 square meters, a production workshop of 10,000 square meters, and an office area of 2,000 square meters. With a large anti-static assembly line and SMD automatic surface mount equipment, wave soldering, and other technical equipment, the company relies on advanced management mode, strong technical research and development capabilities, and abundant raw material resources, and has carefully built a professional platform for the modern enterprise
