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With the advent of the 5G era, technological progress, and online and offline integration, the scene value of outdoor media has become increasingly prominent and cannot be ignored. LED Panels for Outdoor advertising cover various life and travel scenarios of consumers. Elevator frame media, building TV, cinema media, subway media, etc. can be seen everywhere.
In such an environment, it is not difficult for us to find a new trend: the creative content of the past graphic will be directly put on the outdoor media. People now think more about what kind of content is suitable for production in what kind of scene, rather than broadcasting the same content repeatedly on different occasions. This is the gratifying phenomenon of increasing awareness of the value of the scene.
LED Panels for Outdoor advertising scene definition
“Scene” originally refers to scenes in artworks such as dramas and movies. LED Panels for outdoor advertising, the “scene” can be defined or understood separately by using scene and scene. “Field” is the concept of time and space, users can stay and consume in this space. “Scenery” is scene and interaction.
When the user stays in this space, there must be scenes and interactions that trigger the user’s emotions and contain the user’s opinions. The focus on “scene” also reflects the technological advancement behind outdoor media and the renewal of concepts. It promotes the expression and marketing methods of outdoor media to be more colorful and diverse. Therefore, the overall value of outdoor media has increased.
Traditional offline outdoor scene
The two major life scenes online and offline run through the daily life of consumers. When consumers pick up their mobile phones, they go online. When they put down their phones, they go offline. The online scenes are basically divided up by the major giants. What websites to watch, what videos to watch, and what food delivery platforms to use are basically solidified. Therefore, the offline scene value of outdoor media is very important to online giants. In this era where everything is media, outdoor mobile media has advantages in space and media resources. The unique marketing value of outdoor media offline scenes has also been amplified and activated by outdoor media.
Mobile scene media
Mobile scene media includes two large spaces inside and outside the vehicle. This has more space advantages than fixed scene media. It also means more opportunities for contact and attention from consumers.
The media scene inside the mobile tool also has advantages in terms of time. People can stay in front of the fixed scene media outdoors for only a few seconds. While facing the internal media of vehicles, consumers have to spend at least half an hour in these scenes. At the same time, the two have a huge time gap in user contact time. More time can also increase the contact.
The media value of any outdoor media greatly depends on the scene it is in. Fixed media basically has only one scene, but mobile media flows between many scenes. The external scene has rich resources and integrates the integration of multiple scene entrances. Value also helps mobile outdoor media break through traditional coverage space limitations.
Redefining the value of outdoor media scenes
The elements contained in the scene are still different from traditional advertising. Traditional advertising first exists in people, first consider the number of people that can be covered. When considering the value of outdoor media scenes, we can look at LED Panels for outdoor advertising from the perspective of “people”:
In the scene, people are the first element, and their lifestyle will determine the existence of LED Panels for outdoor advertising. How many media people can come into contact with in a day, and which ones are the main ones, form scenario-based thinking from this perspective. For example, the community as a living scene is naturally a high-frequency and high-viscosity life scene. Different communities distinguish consumer groups with different spending power. For another example, as people’s travel becomes more and more convenient, there are high-speed rail scenes, subway scenes, etc., and new scenes are created.
People’s needs constitute some new scenarios, which promote the development of media in corresponding places. Such as fitness needs, vacation needs, entertainment needs, social needs, etc., corresponding to the development of fitness scenes, tourist scenes, shopping scenes, and various social service scenes. Therefore, the potential demand in the mining scenario is suitable for promoting consumer purchases. The operators of offline scene media must realize that the most valuable thing is not only the media but also the consumers in the scene, which is the potential demand of consumers.
In the field of LED Panels for outdoor advertising, content that is specifically targeted at a specific scene can be called scene marketing. Some scenes do not require creativity. The media can form a simple scene in one place, which will enhance the effect of communication. For example, airport media, due to the mentality of people when traveling, will generate many unique needs.
But more often, it is necessary to use creativity to strengthen the connection between time, space, and content. Therefore, a good scenario marketing is extremely targeted and cannot be transplanted or copied to other environments or media. At the same time, when evaluating the effect of LED Panels for outdoor advertising scenes, it is necessary to look at the integration of technology and scene marketing as a whole, what contributions it has made to the scene, and whether it is coordinated.
In the 5G era, media flows to create value beyond the local scene
LED Panels for Outdoor advertising are one of the ways brands use the mobile market. The value of the scene is that the brand needs to tell its own story in the right place to generate greater influence.
The integration of outdoor media and digital marketing. Through the scene of outdoor media, we can create some marketing activities that can be diffused by social media to stimulate users to share. Therefore, the space where the outdoor media is located is a better platform for scene triggering, creating a communication effect beyond the local. It can dynamically adjust information based on hyperlocal data and observations.
Of course, outdoor media can’t turn the cart before the horse because of the digital power and the data connection of the mobile Internet. For example, the evaluation of creative value in outdoor media scenes should be placed on the level of reach. Creativity and technology can improve outdoor communication. Value, but not an indicator that determines the value of outdoor scenes.
