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In the past two years, the concept of “new retail” has been popular in various industries with the trend of the original. With the continuous improvement of people’s living standards, people pay more attention to the experience and feelings of the consumption process.
In traditional retail stores, merchants use posters to promote marketing products. With the aesthetic fatigue of consumers, the improvement of spending power, and the diversification of brand competition methods, static advertising can no longer effectively attract consumers’ attention. In order to change this situation, many merchants refer to LED displays in the store. It via led display shows the dynamic display of product and brand promotion. The store also has a deepening of the brand image of LED display, and it also increases the passenger flow.
In recent years, with the introduction of new retail, new retail will set off a revolution in the retail industry. The retail industry is welcoming the new retail era. What will the LED display mean when the new retail era arrives? How should screen companies take advantage of the new retail spring-up?
The concept of “new retail” was first proposed by Ma Yun, Chairman of Alibaba’s Board of Directors, at the Ali Yunqi Conference in 2016. This new concept has now been widely recognized.
For traditional physical retail, the construction of beautiful and beautiful stores, and shopping centers, with high-quality products, and courtesy service, combined with environmental space, lighting, delicate placement, etc., to give customers an immersive experience. However, such scenes have been excessively “commercialized” for decades. It is increasingly lacking in attractiveness for customers who have the same experience. Menu LED displays have advanced technology in the interaction between humans and screens, which is more and more welcomed by people. What are the reasons behind this?
First, the Menu Led display is involved in new retail with the advantage of real-time live interaction. Led interactive Menu-led screens have linked technology to people and created many successful cases. For example, McDonald’s uses the real-time data of the Meteorological Bureau on the LED screen and combines its own products to make weather forecasts. For example, LED displays with AR fitting functions, and many “sweep” LED large screens to play games and watch live broadcasts. etc.
Secondly, LED display products with data collection and analysis functions are the most important requirements for new retail. Using advanced data technology and accurately targeting the audience can make LED display products more intelligent and user-friendly. In response to this, many manufacturers are now launching LED display technology or solutions with data processing functions.
Shenzhen Hetongjia Technology Co., Ltd. is a LED display manufacturer from Shenzhen, China. It is the first large-scale high-tech enterprise engaged in the research, development, production, sales, and engineering application of LED displays. And it independently developed an interactive intelligent Menu LED screen to display an interactive system, realize multi-angle and multi-dimensional integrated display, integrate graphics, interactive video, 3D images, and other functions to improve Menu LED screen information and intelligent level of public service, enhancing the radiation of culture!
Menu LED screen produced by HTJ gives you the all-around experience of combining sound, light, electricity, and shadow. It is like opening a unique artistic journey of interactive digital display magic, gently picking up your toes. Stepping into the world of light and shadow, the colorful and colorful. Live broadcasts, highlights, slow-motion playback, close-ups, and the creation of a special background environment will be used to maximize the artistic conception of the performance.
First of all, it has been specially designed in terms of load bearing, protective performance, and heat dissipation performance.
● It adopts an aluminum alloy structure to achieve high load-bearing performance, and the high load-bearing capacity per square meter can reach 2 tons;
● High-strength wear-resistant non-slip fabric makes it suitable for high-strength pedaling;
● The close-fitting sealed heat dissipation structure keeps it running for a long time.
● This Menu led screen has the characteristics of interactive sensing. When people step on it, there will be real-time synchronized interactive sensing effects to enhance the fun.
● It can automatically adjust the brightness, save energy and reduce consumption, and avoid light pollution while ensuring light.
Besides, we can also customize interactive Menu LED displays according to customer requirements.
In the future, the terminal display scene innovation under the new retail should focus on “planning, interaction, and experience”, and graft the scene into more cross-border elements to satisfy consumers’ emotional needs such as individualization and planning, fulfilling their diversified experience, cultivating new commercial space and air.
The new retail Dongfeng blows up, the conventional LED display products have been difficult to meet people’s demand for the experience. In the future, only the LED display manufacturers who constantly innovate and pay attention to the experience of the end customer can truly fly in the new retail.
Shenzhen HTJ Technology Co., LTD. is a company that manufactures Transparent LED displays, LED creative screens, Dance Menu LED Displays, Rental LED Displays, LED video displays, LED curved screens, stage LED displays, cylinder LED displays, street light pole advertising, LED Display Panels, other custom LED displays and other high-definition LED full-color screens. It is a professional China LED display manufacturer integrating R&D, production, sales, and service. The company is located near Shenzhen Baoan Airport, with a total area of 15,000 square meters, a production workshop of 10,000 square meters, and an office area of 2,000 square meters. With a large anti-static assembly line and SMD automatic surface mount equipment, wave soldering, and other technical equipment, the company relies on advanced management mode, strong technical research and development capabilities, and abundant raw material resources, and has carefully built a professional platform for modern enterprises.
