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The current LED display terminal market demand continues to fall, and it is difficult to recover in a short time. Many distributors are giving feedback and even complaining. It is difficult to do in the terminal market, and promotional activities have no effect. Many Outdoor LED Screen Suppliers still insist on the “decisive battle terminal”, because the terminal is the ultimate goal of all market activities!
In the information age, we have been saying “must keep up with the pace of information marketing activities.” However, the current high cost of attracting customers for online media platforms is beyond the imagination of many ordinary people. Cost is “unaffordable” for most LED companies. Therefore, many screen companies currently only try to do their own live broadcasts, and rarely cooperate with high-cost “big V”.
Based on the analysis of the activities of traditional distributors in the market, due to the long preparation period of offline promotion activities and slow initial drainage, the rhythm of “one theme promotion every month” is basically guaranteed. Up. At the same time, due to the differences in the understanding and understanding of the terminal promotion activities by different traditional dealers, not every month’s theme promotion will participate. As a result, the execution effect of many Outdoor LED Screen Suppliers’ planned activities will often be greatly reduced.
Traditional LED display dealers lack good planning and big drainage, and most of the time they rush into battle, thinking that they can sell their products as long as they engage in events. They also lack actual combat experience and adaptability. If the activity is unsuccessful for a while, it is easy to choke and stop eating, and it is naturally difficult to successfully detonate the first-line market. At present, many promotional activities have great room for improvement and improvement in terms of quantity and quality.
So, how can LED display manufacturers improve the execution of dealers’ activities? In this situation, for all manufacturers, the first-line market battle terminal can basically be divided into three levels:
One is to stand at the terminal: Screen companies want to stabilize the team. If there are no front-line personnel willing to fight for the company, just call the decisive battle terminal, and it will always be a castle in the air. At the same time, the diligent running market is not slack, especially for salesmen and promoters who must be in the market all day. It is not discouraged to open up the terminal. Although the current competition is fierce across multiple channels, there are still blank outlets to expand.
The second is “occupying” the terminal: no matter whether the market is good or bad, it must directly attack the first-line consumer market. Stick to your main position and actively develop new positions, even if you can’t get any ground. In order to achieve the upgrade from occupying the position to occupying a position, it cannot be soft-hearted.
The third is the terminal for war use: the core of the terminal is the outlet, and the core of the outlet must be dense, and through the healthy competition of its own brand and different stores to eliminate peers and opponents. The core of the promotion is the product, and the core of the product is the combination. Only through the combination of product combination and profitability can achieve scale and profit.
No matter when, for Outdoor LED Screen Suppliers, there must be no less decisive terminals! Because terminals mean users, users have market opportunities!
