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According to the survey, a newspaper in the media leadership has fallen by 25% in the past 40 years. In America, the role of television has fallen by 40% since 1977. At present, in every family, people can receive more and more TV channels. But there are more stations.
Too much media competition makes it difficult for customers to focus on one medium. As for the adoption of advanced digital display technology, compared with traditional advertising posters and ordinary TV advertising, the content of digital posters can broadcast more flexible, timely, and targeted release information, so as to achieve full attention, reduce the time of the products by market and the effect of increasing sales, it will also reduce the cost of information release.
In this case, digital posters which can accurately locate the audience of advertisements are more and more popular among advertisers because they can flexibly convey information, strengthen the audience’s memory, and speed up product perception. According to the survey and analysis, the impulse of customers to buy is generally in the sales place or nearby, 70% to 80% of customers’ purchase decisions are generated in the store, so the consumption place of target customers becomes the ideal place for the digital posters.
To set up digital posters here, it can be targeted to create influence, quickly promote special offers, and promotional products, provide a lot of product information and release prices, improve the store brand image, and increase the vitality of the store atmosphere.
Fast food restaurants can use digital posters to display more menus, promote promotional products, stimulate customers’ appetites, and prices are also very easy to modify. In hotels, bars, nightclubs, restaurants, convention centers, sports venues, exhibitions, cinemas, museums, amusement parks, and other entertainment and reception places, the use of digital posters to provide guidance information, highlight promotional information and welcome information, create an atmosphere.
In enterprises, government, schools, and other places the lobby, corridor, hall, and cafeteria, using digital posters can release company or industry news and information or for remote or field of study and training, show announcements, and regulations, welcome the information, products, and services, as well as meeting, curriculum information. In that case, employees can understand the necessary information in time, do not need to use the traditional posters or disorganized bulletin boards, and also make the visitors feel at home.
The use of digital posters in bank branches can make use of customers’ queuing time to publicize banking services and provide customers with instant information (such as news and weather forecast), which improves the image of bank branches and enhance customer recognition. According to a survey, 49% of customers spend an average of two minutes at a bank in Europe, In the USA, 70 percents of customers remember some product information displayed on a digital poster.
Advantages of Shenzhen HTJ digital poster screen
1. HD screen, high brightness display, suitable for bright applications
2. Flexible mobility: can be moved and placed anywhere
3. Play variety: It can play any picture, text, video video, and sound, compatible with most formats of files
4. Timely editing: edit, modify, add and delete content at any time. It can be operated directly on the machine or online. The content can be set 7 days in advance and play automatically every day.
5. Effect richness: arbitrary cutting screen, while playing video, pictures, text, non-interference, rich color, bright.
6. Simple operation: anyone can handle and operate with simple training.
7. Network operation convenience: it can be an independent operation in the machine, and also can be an online operation (one office computer part-time control more than one board).
About HTJ LED DISPLAY Shenzhen HTJ Technology Co., LTD. is a company that manufactures Transparent LED displays, LED creative screens, Dance Floor LED Displays, LED ball displays, LED video displays, LED curved screens, stage LED displays, cylinder LED displays, street light pole advertising, LED Display Panels, other custom LED displays and other high-definition LED full-color screens. It is a professional China LED display manufacturer integrating R&D, production, sales, and service. The company is located near Shenzhen Baoan Airport, with a total area of 15,000 square meters, a production workshop of 10,000 square meters, and an office area of 2,000 square meters. With a large anti-static assembly line and SMD automatic surface mount equipment, wave soldering, and other technical equipment, the company relies on advanced management mode, strong technical research and development capabilities, and abundant raw material resources, and has carefully built a professional platform for modern enterprises.
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